Post Graduate Diploma in Management (PGDM)
This course prepares students for organization-wide leadership and decision-making. Business skills and Personal development is also a key theme of the program with executive coaching to help students understand their value in the market and to develop plans to optimize their potential.
Programme Objective
The objective of the PGDBM in Business Management course is to impart business logic and skills for future managers to learn and understand management and administration, corporate strategies and plan on growth. With a PGD in Business Management you can work as a management and admin executives, Assistant manager in administration, operations and management.
Eligibility
Candidates who have passed 3 years Diploma after Intermediate (12th) from a recognized board. Candidates who have passed Graduation from a recognized board.
Duration
The Program Duration for PGDBM will be Two Year comprising of Four Semesters, Students may choose to take breaks in between subjects/semesters. However, they are expected to follow a normative period of Three years i.e. Students will have to complete the program within Three Years from session start date.
Course Contents |
|
Semester 1st |
Semester 2nd |
| Subject | Subject |
| Managerial Economics | Management Information systems |
| Basics of Management | Business Strategy |
| Accounting for Managers | Managerial & Leadership Skills |
| Principles of Marketing | Quantitative Techniques for Marketing. |
| Business Laws | Consumer Behaviour |
| Business Research Methods | Integrated Marketing Communications |
| Economic Environment of Business | Product & Brand Management |
| Business Communication | Faculty Student Collaborative Learning |
| IT Skills for Managers | Distribution and Supply Chain Management |
| Business Awareness for Managers | |
Semester 3rd |
Semester 4th |
| Subject | Subject |
| Entrepreneurship Development & Project Management | Customer Relationship Management |
| Business Innovation and Sustainability | Digital Marketing |
| Management Control System | Rural Marketing |
| Sales Management | International Marketing |
| B2B Marketing | Marketing of IT & ITES |
| Retail Management | |
| Marketing of Financial Services | |
| Summer Internship | |
Course Benefits
Candidates successfully completing the program will be awarded a diploma in PGDBM from Swami Vivekanand Institute of Science & Technology.
